Industry: Mobile and Smart Phones

DOOGEE

In March 2013, the local smartphone brand in Spain catched the eye by the investor from China for its strong features. Before long, XinChao - the CEO of KVD International Group, a HK Communication equipment manufacturer, takes charge of DOOGEE. Specialized in high cost-performance and fashionable design helps DOOGEE become popular in young people. Meanwhile, the brand awareness was expanded broadly after sponsored Spanish football team Villarreal C.F in Europe.

 

 

BRAND CONCEPT

DOOGEE contributes to bring the high performance products inglobal market, featured with exquisite appearance, Smart operation, and “micro-innovation”. With the brand concept “Connect people and the world”, DOOGEE always passes enthusiasm and positive attitude towards life, focusing on user experience and bringing people convenience and enjoyment.

 

 

COMPANY HISTORY

In February 2014, President of the football team Fernando Roig signed a deal with DOOGEE CEO, Xinchao and DOOGEE Spain to enter in a partnership with the football club. [1] [2]On 24th February, 2014, DOOGEE unveiled first custom smart phone DG 2014 ,VILLARREAL C.F. Limited edition. The coperation with VILLARREAL C.F. made DOOGEE the official smartphone supplier to the club until June 2015.“ The reason why we chose VILLARREAL C.F. as our partner is that the spirit of Villarreal is coincident with DOOGEE. Both of us are from nobody to somebody in a short time with our relentless efforts ” the CEO of DOOGEE said. After signing with VILLARREAL C.F. , DOOGEE has been deeply rooted in the hearts of the people in Spain , expanding during this year throughout the spanish areas.

 

In 2015, DOOGEE decided to conquer the Southeast Asia market. Beginning with Thailand, DOOGEE opened a representative office and several online stores. After sponsored the famous football team in Malaysia, Johor Darul Takzim Team, DOOGEE has occupied the market with great speed. Valencia DG800 has also been praised by The Edger, which is one of the major magazine in Thailand, as the most popular phone for women.

 

In 2016, DOOGEE committed to expanding the global market in full power.This year, DOOGEE established branch companies and factories in East, West and North Africa. This expanding in 2016 has increased more job opportunities to local people and also increased the local taxation at the same time. In a word, it contributes to stimulate local development. In Algeria,DOOGEE has been keeping a strong growth of more than 20% for twenty months continuously. Besides, its annual shipments ranked the second in Algeria, covering more than 10,000 stores.